Ford Motor Company was founded by Henry Ford in 1903 in Detroit, Michigan, and transformed mass production with the introduction of the moving assembly line in 1913. The company built its Southeast Asian footprint through the Ford Ranger pickup, which became one of the region's most recognized commercial vehicles. Ford assembles the Ranger in Thailand, making it a significant export platform for ASEAN markets. The brand has faced challenges from Japanese and Chinese competition but retains strong loyalty among truck buyers in the Philippines and Thailand.