Kia Corporation was established in 1944 as a manufacturer of steel tubing and bicycle parts in South Korea, making it the country's oldest motor vehicle manufacturer. It began producing cars in the 1970s and became a subsidiary of Hyundai Motor Group following financial restructuring in 1998. Kia rebranded in 2021 with a new logo and the tagline 'Movement that inspires,' signaling a shift toward design-led products and electrification. The EV6, built on the shared E-GMP platform with Hyundai, won the 2022 World Car of the Year award.