Neta Auto, operated by Hozon New Energy Automobile Co., was founded in 2014 in Jiaxing, China, as an electric vehicle startup. It positioned itself in the affordable EV segment, below BYD and NIO, targeting first-time EV buyers in China and Southeast Asia. Neta entered Thailand in 2022 and the Philippines subsequently, capitalizing on government EV incentives. In 2024, Neta was among Thailand's top 10 EV brands, though it experienced a sharp volume decline as BYD intensified competition. The brand continues to develop next-generation models to recover market share across the region.