Volvo Cars was founded in 1927 in Gothenburg, Sweden, and built its reputation around a genuine commitment to passive safety engineering — inventing the three-point seatbelt in 1959 and donating the patent freely to the industry. Volvo passed through Ford ownership before being acquired by Geely Automobile Holdings of China in 2010. Under Geely, Volvo has accelerated its electrification strategy and expanded globally. The brand targets full electrification of its lineup by the end of the decade. In Southeast Asia, Volvo's XC-series SUVs anchor its appeal to safety-conscious premium buyers.