Over the past thirty years working across automotive markets in Southeast Asia, I've watched countless trends come and go. Some fade within a season; others reshape how we think about our cars entirely. Personalised wheel engraving falls firmly into the latter category, and it's accelerating faster than most realize. The global engraved rims market is projected to reach $3.8 billion by 2028,   growing at a 7.2% compound annual growth rate since 2023 , driven primarily by luxu