Bayerische Motoren Werke (BMW) was founded in 1916 in Munich, Germany, initially producing aircraft engines before transitioning to motorcycles and automobiles. The brand is synonymous with driver-focused engineering and the tagline 'The Ultimate Driving Machine.' BMW Group also owns MINI and Rolls-Royce Motor Cars. In Singapore, BMW Group Asia serves as the regional hub for 14 markets across East Asia. The brand has been one of Singapore's top three registered car brands by volume consistently since the 2010s and holds the premium segment crown in the Philippines.